How to Become a Self Made Digital Marketing Expert

How to Become a Self Made Digital Marketing Expert 

Self learning is the best. 70% of the practical knowledge I have today is from my own projects. You should learn digital marketing from various sources available and apply some of it to your own projects.Anyone can get knowledge from Google and Wikipedia within 5 minutes.

Source of this article:
http://digitaldeepak.com/digital-marketing-expert/

You can keep scaling up with your own business and use the expertise to make profits. Good Digital Marketers will never prefer working for any company as a employee they would them self love to work as a consultant or may also build good Advertising Agency.It is the best working from home profession.Our sisters can do it very easily from home. The best way to become a digital marketing expert is to start practising digital marketing from today. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount time. You can learn digital marketing by applying the concepts in your own mini-project. 

Here are the things you can do right now:

STEP ONE:: Choose a topic you are passionate about and start a blog (www.blogger.com) about it. Your BLOG is the main thing.The next thing is how to market your blog through various means.

STEP TWO: Learn a little about SEO and write SEO optimized articles in your blog. REGULARLY Write more articles of your interest and publish on your blog regularly.If you are taking others articles and posting it on your blog, always give the URL of the source article to avoid copyright violation.

STEP THREE :: Open an Adwords account on the blog

STEP FOUR: Sign up for Google Adsense and deploy advertising codes in your blog. 

STEP FIVE: Open a Facebook page dedicated to your blog (apart from your personal page) and invite your friends to your facebook page. Now,share the url of articles of your blog on your Facebook page.Make use of # and @ features of facebook in all your facebook updates. Be active in Facebook with regular posting of updates and reply to comments.Share the updates of others (influencers in your industry).Comment and like on others post (influencers in your industry).

STEP SIX: join Facebook Groups (Related to your business and your industry).Now, Promote the url of your facebook page in these Facebook groups

STEP SEVEN:: Create LinkedIn Profile. And  Join other groups (Related to your business and your industry) and actively post your facebook page in these groups.

STEP EIGHT:: Promote your url of your facebook page through email marketing .

Instead of sending out useful content to the email subscribers, you can publish that content on the blog and than on facebook page and email your subscribers a link to that facebook page. When subscribers visit that  article , they are very likely to share it on social media and check out your products/services again. Also this piece of content on the blog has the potential to attract new visitors from search and social media and those visitors may become subscribers as well.

Email Marketing Tips

§  Optimize lead generation on your content delivery channels. A lot of tools are available in the market place which helps you collect leads through blogs, videos and so on. 

§  Use DRIP email marketing. Drip email marketing is widely used because it completely automates the drip marketing process at a very low cost.
Once setup, no human intervention is needed. Drip emails designed for the purpose of lead nurturing perform better than other types of emails. http://digitaldeepak.com/drip-marketing/
Use tools such as Aweber, MailChimp, GetResponse to automate your drip email marketing process. Amazon SES and SendGrid are good email sending servers for the technically inclined.

§  Send a mix of marketing messages and valuable content. A good balance depends on the tolerance level of your market. Test, test, test.

• All the sales I have got so far is by connecting with key people.
• Mostly my email reaches the CEO or VP  of the company.

Key decision makers for digital marketing usually include:

● Founder

● Co-Founder

● CEO

● Chairman/Director 

● Head of Digital Marketing

● VP of Digital marketing

● VP of Marketing

● Head of Sales & Marketing

● Digital Marketing Managers

You can easily find this out by browsing on LinkedIn. First prepare the list of names. Then try to get their contact details.

This is your target market. These are your customers.Now that you have identified the target market, the next step is to reach them.

You can reach them via various methods:

● Email

● LinkedIn Message

●  Facebook Message

You first have to build a relationship and show them how they can benefit from you. It is always about what they can get from you than what you can get from them. 

HOW SHOULD BE YOUR EMAIL SUBJECT LINE ?

So let’s say you send them 2 emails with the subject lines:

1. “Looking for a job in digital marketing in your company”

2. “How your website - abcxyz.com can get more traffic via SEO”

The first email that you send will be deleted even without opening it.

But the second email will interest someone .

Track your Digital Marketing Activity – Important!!!You can track your marketing activity by doing the following steps:1)      Create a Google Analytics account,2)Add your website into Google Analytics, 3) Create all links to your website by using Google URL Builder (while creating URL Provide the source, Campaign Medium, Campaign Name etc.), 4) See the unique visitors and conversion (how many users are converted to sale).As long as you do the above listed activities, you will continue to see a high growth in your overall traffic. 

Start your activity now and see the change after 30 days !!!All the above steps can be done in 30 days by investing one hour per day. 

AS YOUR FIRST PROJECT, YOU CAN TRY MARKETING MY PRODUCTS & START EARNING FROM ME IMMEDIATELY FOR EACH SELL THROUGH YOUR EFFORTS.

Want to Reach Me? Email to: saleemasraf@gmail.com

INBOX ME AT  https://www.facebook.com/saleem.asraf

Ruchinilo from IIT Guwahati made an agricultural app for mobile Get Timely Advice & Assistance from Experts

One Man Made an App to Help Farmers Get Timely Advice & Assistance from Experts around the Country

In April 2015, Ruchinilo graduated from IIT Guwahati with a Masters in Development Studies

What’s more impressive is that the entire initiative required no funds: “I have a background in programming and assembled the app myself, using open data sources,” Ruchinilo says.

“If I buy phones to give them, they will have a sense of indebtedness to me. They will think of it as an act of charity and will not have a feeling of ownership, of entitlement about it,” explains Ruchinilo.
Determined to ensure that the farmers developed a sense of ownership about the project and viewed him not as a donor but as a partner in their development, Ruchinilo urged the farmers to pitch in and buy common smartphones or use existing phones for their respective communities.
“I used Information Communication Technology (ICT) in the form of a mobile interface to develop an app for farmers where, if they are facing any problems, they can reach out to experts. They can also use the app to create reports about their farm and build a knowledge bank. This will prove to be very useful to the communities in the future,” he explains.
“The objective is to connect farmers with individuals who are experts in the agriculture sciences in order to promote knowledge sharing and sharing of best farming practices,” Ruchinilo elaborates.

With the app, a farmer can reach out to five experts in different parts of the country. He can communicate using photographs, videos or even text messages in his mother tongue.
Queries and requests for help from the farmers are then picked up by the Cloud. These make their way to Ruchnilio and his team, who filter the messages and direct them to the appropriate experts.
The project was launched in October 2015 and, in just eight months, the app has already met with resounding success. “In the months of January and February, we saw close to five or six queries from farmers a day,” Ruchinilo says.

The app has helped 44 farmers in nine villages across Udaipur district connect with experts who can help them efficiently navigate the choppy waters of being a farmer in India.