Self learning
is the best. 70% of the practical knowledge I have today is from my
own projects. You should learn digital marketing from various sources
available and apply some of it to your own projects.Anyone can get
knowledge from Google and Wikipedia within 5 minutes.
Source of this article:
http://digitaldeepak.com/digital-marketing-expert/
http://digitaldeepak.com/digital-marketing-expert/
You can keep scaling up with your own business and use the
expertise to make profits. Good Digital Marketers will never prefer working for
any company as a employee they would them self love to work as a consultant or
may also build good Advertising Agency.It is the best working from home profession.Our sisters can do it very easily from home. The best way to become a
digital marketing expert is to start practising digital marketing from today.
The best thing about digital marketing is that you can start doing it at a very
small scale. All you need is a computer, an internet connection and a small
amount time. You can learn digital marketing by applying the
concepts in your own mini-project.
Here are the things you can do right now:
STEP ONE:: Choose a topic
you are passionate about and start a blog (www.blogger.com) about it. Your BLOG is the main thing.The next thing is how to market your blog through various means.
STEP TWO: Learn a little about SEO and
write SEO optimized articles in your blog. REGULARLY Write more articles of your interest and publish on your blog regularly.If you are taking others articles and posting it on your blog, always give the URL of the source article to avoid copyright violation.
STEP THREE :: Open an Adwords account on
the blog
STEP FOUR: Sign up for Google Adsense
and deploy advertising codes in your blog.
STEP FIVE: Open a Facebook page
dedicated to your blog (apart from your personal page) and invite your friends to your facebook page. Now,share the url of articles of your blog on your Facebook page. Make use of # and @ features of facebook in all your facebook updates. Be active in Facebook with regular posting of updates and reply to comments.Share the updates of others (influencers in your industry).Comment and like on others post (influencers in your industry).
STEP SIX: join Facebook Groups (Related
to your business and your industry).Now, Promote the url of your facebook page in these
Facebook groups
STEP SEVEN:: Create LinkedIn Profile. And Join
other groups (Related to your business and your industry) and actively post
your facebook page in these groups.
STEP EIGHT:: Promote your url of your facebook page through email marketing .
Instead of sending out useful content to the
email subscribers, you can publish that content on the blog and than on facebook page and email your
subscribers a link to that facebook page. When subscribers visit that article , they are very likely to share it on social media and check
out your products/services again. Also this piece of content on the blog has
the potential to attract new visitors from search and social media and those
visitors may become subscribers as well.
Email
Marketing Tips
§ Optimize
lead generation on your content delivery channels. A lot of tools are available
in the market place which helps you collect leads through blogs, videos and so
on.
§ Use DRIP email marketing. Drip email marketing is widely used because it completely automates the drip marketing process at a very low cost.
Once setup, no human intervention is needed. Drip emails designed for the purpose of lead nurturing perform better than other types of emails. http://digitaldeepak.com/drip-marketing/
Use tools such as Aweber, MailChimp, GetResponse to automate your drip email marketing process. Amazon SES and SendGrid are good email sending servers for the technically inclined.
Once setup, no human intervention is needed. Drip emails designed for the purpose of lead nurturing perform better than other types of emails. http://digitaldeepak.com/drip-marketing/
Use tools such as Aweber, MailChimp, GetResponse to automate your drip email marketing process. Amazon SES and SendGrid are good email sending servers for the technically inclined.
§ Send
a mix of marketing messages and valuable content. A good balance depends on the
tolerance level of your market. Test, test, test.
- All
the sales I have got so far is by connecting with key people.
- Mostly
my email reaches the CEO or VP of the company.
Key decision makers for digital marketing
usually include:
● Founder
● Co-Founder
● CEO
● Chairman/Director
● Head of Digital Marketing
● VP of Digital marketing
● VP of Marketing
● Head of Sales & Marketing
● Digital Marketing Managers
You can easily find this out by browsing on
LinkedIn. First prepare the list of names. Then try to get their contact
details.
This is your target market. These are your customers.Now that you have identified the target market, the next step is to reach them.
You can reach them via various methods:
● Email
● LinkedIn Message
● Facebook Message
You first have to build a relationship and
show them how they can benefit from you. It is always about what they
can get from you than what you can get from them.
HOW SHOULD BE YOUR EMAIL SUBJECT LINE ?
So let’s say you send them 2 emails with the subject lines:
So let’s say you send them 2 emails with the subject lines:
1. “Looking for a job in digital marketing in
your company”
2. “How your website - abcxyz.com can get
more traffic via SEO”
The first email that you send will be deleted even without opening it.
But the second email will interest someone .
Track your Digital Marketing Activity – Important!!!You can track your marketing activity by doing the following steps:1) Create a Google Analytics account,2)Add your website into Google Analytics, 3) Create all links to your website by using Google URL Builder (while creating URL Provide the source, Campaign Medium, Campaign Name etc.), 4) See the unique visitors and conversion (how many users are converted to sale).As long as you do the above listed activities, you will continue to see a high growth in your overall traffic.
Start your activity now and see the change after 30 days !!!All the above steps can be done in 30 days by investing one hour per day.
3 comments:
Hello Saleem,
Much much appreciated. Very well written
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Great article. Much appreciable Investment Banking Certification
Thank you for sharing such valuable content. It helps me a lot. I would love to see more valuable content from you.
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