HOW TO DO DIGITAL MARKETING FOR YOUR NEW BUSINESS

HOW TO DO DIGITAL MARKETING FOR YOUR NEW BUSINESS

http://neilpatel.com/what-is-digital-marketing/

Digital marketing is any form of marketing products or services that involves electronic devices.

The 2 main groups of digital marketing are online and offline.

Offline marketing (Without using internet)

1.  Enhanced offline marketing

1.  Electronic billboards

2.  Digital product demos

3.  Digital product samples

2.  Radio marketing

1.  Radio commercials

2.  Show sponsoring

3.  TV marketing

1.  TV commercials

2.  Tele-shopping

3.  Super Bowl commercials

4.  Phone marketing

1.  Cold calling

2.  Text message marketing (giveaways, coupons, loyalty programs)

radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.

Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).

Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: 

phone marketing, tele marketing..

Smartphones are killing it.

Now, over 80% of internet users own a smartphone and, in 2014, we crossed the tipping point where more people are accessing the internet from their phone than via a desktop PC or laptop.

Mobile marketing is here,

What works better is marketing via texting, an “app” that is also available on each and every single phone out there.

Online or offline, a text message is almost a guaranteed read.

Since 98% of all text messages are opened, and 90% of them within 3 minutes of arrival, text messages are also a great opportunity

Online marketing (Using internet)

Online marketing is any effort to spread the word about your company that uses the internet to reach people.

1.  Search engine optimization (SEO)

2.  Search engine marketing (SEM)

3.  Content marketing, all about providing timely and relevant value to your audience by blogging.

4.  Social Media Marketing (SMM) Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, Youtube, Periscope, LinkedIn, Meerkat, Blab, Reddit, StumbleUpon…

5.  Pay-per-click advertising (PPC)

6.  Affiliate marketing

7.Email marketing, the single greatest asset in his business is his email list through which Directly communicating with your audience and customers.

It trumps lots of social media platforms, when it comes to engagement and it’s a great way of selling products and services.

I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.

http://neilpatel.com/what-is-online-marketing/

CONCLUSION::

1.Make a SQUEEZE PAGE WITH PHOTOS AND VIDEOS

2. Use SMS, Whatsapp and email to spread the SQUEEZE PAGE.

3.Use Facebook primarily and other social media to spread knowledge about your squeeze page.

A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address

Ever wondered what the difference is between a landing page and a squeeze page? They are (technically) two (2) different things.

True, any page a visitor ‘lands’ on is a landing page, but in this particular example, we are going to treat them as two separate things.

A Landing Page

A landing page is any page that is an entry point into your website.

 any page a visitor first gets to your site on is a landing page.

So What Is A ‘Squeeze’ Page?

A squeeze page can also be a landing page — if that is the first page a visitor ends up on. I guess (better put) all squeeze pages could be landing pages, but not all landing pages are squeeze pages.
A squeeze page is a page that is designed to ‘squeeze’ information from a visitor. In essence… it protects content from being accessed UNTIL that visitor give you what you want.
A page that offers a free video or free report — but only if you fill out a form or do something first (like Tweet, for instance) — is a squeeze page.
A page that has the beginnings of sales pitch and then stops short of delivering all the information you need, that is… until you give your email address (or some other piece of information) is another example of a squeeze page.

Once you have prospects’ email addresses, you can build a relationship with them through your email marketing, leading to the ultimate goal of a sale.

https://www.elegantthemes.com/blog/resources/what-is-a-squeeze-page-and-how-to-create-one-with-wordpress

http://www.twistblogger.com/2015/05/create-custom-landing-pages-on-blogger.html

http://www.warriorforum.com/main-internet-marketing-discussion-forum/846274-squeeze-page-blogger.html

Killer Blogspot SEO Tips For bloggers

http://www.shoutmeloud.com/9-killer-blogspot-seo-tips-for-bloggers.html

Permalink plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks:

• Keep the number of characters in post title to 50
• Remove Stop Words from permalink (Ex: A, an the)

While writing a blog post, you have the option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is just to use Keywords in your permalink. (Don’t make it look spammy). While writing the blog post, you get the option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish

Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.

When we talk about BlogSpot SEO, post title plays a major role. Blogger post title is usually followed by home page title. 

Provide good title, description, and footer text

The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.

• You need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you don’t need to spend any money to use this tool. You can simply create an Adwords tool and start using it.
• You can also search for existing Google Adwords coupons to create one free account for yourself, and start using Keyword Planner tool.
• This tool is created to target Adwords advertisers, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles.

https://adwords.google.com/KeywordPlanner

8 Tips to Write SEO Friendly Posts

Below are some tips to write SEO friendly posts in Blogger that Yoast SEO plugin itself would suggest you.

1. It’s time to write a good title

Post title matters a lot in terms of healthy SEO. If you have added all the relevant keywords in the title that you want to rank for then there are huge chances for your Blogger post to rank on the top of SERPs. Search engines such as Google are designed in such a way so that the SERPs can only show up the first 50-60 characters of your post title, or as many characters that will fit into a 512-pixel display. This limit is not fixed. Sometimes Google highlights some keywords from your title according to the searched query and that also increases the width of the title.

For the titles with length more than the limit, Google removes some part of the title and adds three dots (…) at the end of it. So to be at the safe side, try to keep your title under 55 characters to ensure 95% chances for the proper title on SERPs.

If your blog title is set to show up at the end or starting of the post title then don’t forget to add those characters too to the posts title characters. Summation of both must be equal to or lesser than 60 characters.

2. Set a Focus Keyword

Think of the focus keyword as the topic of your page or post. Focus keyword is what your post is all about. A good post doesn’t have multiple topics, it focuses only on one topic at a time. Focus keyword tells SERPs what exactly your post is all about.

Working around a particular keyword shouldn’t be an issue. But we’ve seen most people trying to add irrelevant keywords to their posts and then hope to rank the site for all of them. It’s not possible. Google’s ranking system works on the concept of ‘precision’. The more precise your post is (according to the search query), the higher your rank will be.

Optimizing a post for multiple keywords is detected as ‘spam’ by Google. So, try to optimize your pages for one keyword and do that well. But how? Very simple, choose a keyword which in the real sense describes your post the best. Focus keyword should be at most of 2 or 3 words. Avoid the use of any stop words in your focus keyword.

To make effective use of focus keyword from SEO Perspective, use the focus keyword at the following places:

·   Post Title (h1)

·   Article Heading (h2)

·   Page URL

·   At the beginning of the post (in the first paragraph)

·   In “alt” text of at least one of your post’s images

·   In between content and meta description

If you are writing an article about SEO then certainly the focus keyword is also “SEO” because it best describes your article. So your post’s title, heading, URL, content, and meta description much be involving the keyword “SEO”.

3. Write a short yet descriptive Meta description

How to Enable Search Description in Blogger Posts?

http://bloggingethics.com/enable-search-description-blogger-posts.html

Very simple, just follow the steps given below:

1.  Go to Blogger Dashboard >> Settings

Then click on Search Preferences

Click on “Edit” which is present below Meta tags

1.  Now select “Yes” radio button then a small blank dialogue box will open.

Write your Blog’s search description there and click on Save Changes.

http://bloggingethics.com/enable-search-description-blogger-posts.html

That’s all. Now you will find a Search Description column in your blog’s post editor.

Write a short description about your post in it. Write within 156 characters (including spaces) so that the whole search description can be seen by the users on the SERPs.

All in One SEO Pack 2015 for Blogger - Blogspot Plugin v2.0

http://www.bloggercell.com/2015/02/all-in-one-seo-pack-2015-for-blogger.html

The Step-by-Step Guide to Creating a Money-Making Blog in 47 Minutes

http://neilpatel.com/the-step-by-step-guide-to-creating-a-money-making-blog-in-1-hour/

Optimize for Search Engine Traffic

Search engine optimization (SEO) is a multi-billion dollar industry.

SEO is the process of optimizing your website to be found in search engines for particular keyword phrases.

I attribute a good portion of my success to being easily discoverable for relevant search terms which has helped me build my networks and net worth.

If you’re new to SEO, then this new feat may seem daunting.

You can get started by downloading a plugin called “Yoast SEO.”

Hover over the plugins menu on the side and click “Add New.”

Search for “Yoast SEO” in the search bar, and it will be the first result that comes up.

Click the “Install now” button. Then hit the “activate” button once the installation is complete.

You can access the plugin’s settings from the new SEO menu in the sidebar or by clicking the icon at the top.

From the dashboard, go to “Your Info” and set the foundations for your blog.

Make sure your website name and tagline are correct. Then identify yourself as a company or person.

Click the “Save Changes” button, and we’ll move on to the next step.

Next, go to the “Webmaster Tools” tab and click “Google Search Console.” Google’s search console is a webmaster tool that allows you to submit your site to their search index and optimize visibility.

Sign into your Google account, whether that’s your Gmail or Drive account.

Once you’ve logged in, click the “Alternate methods” tab and select “HTML tag.”

A new dropdown will appear with your search console meta code. Copy the alphanumeric string without the quotation marks.

Next, paste your meta code into the Google Search Console text box and click “Save Changes.”

Finally, click the “Verify” button.

As you tinker around in Webmaster Central, you’ll gain a wealth of data-driven insight such as keyword phrases you rank for, errors on your blog and the ability to give Google a nudge when you publish a new post.

Next, go to the “General” tab and start the installation wizard.

Yoast will take you through a series of 10 quick steps to optimize your WordPress blog.

The first step is a welcome screen which you can skip.

In the second step, select the environment that best suits your site. Most likely, you’ll choose the production environment which means it is a real website that you intend on driving traffic to.

Step 3 is the website type. Choose blog and click next.

In step 5, you can add any social profiles that are associated with your blog. Click next when complete.

Step 6 is about post visibility. The default settings are fine to use. Set your “Posts” and “Pages” to visible and “Media” to hidden.

Next, you’ll have to decide whether you’ll have multiple authors or a solo blogger. If you choose to add another writer in the future, you can change these settings later.

If you wish to have the Yoast SEO plugin pull in data from Google’s search console, step 8 is the place to do it.

Click on the “Get Google Authorization Code” button.

A new pop-up will appear where you can allow Yoast to access your search console data. Click the “Allow” button to confirm access.

In step 9, you can verify your website name and choose a title separator.

The title separator is a symbol used to separate your blog post’s title and your website’s name in the meta title information. This is what Google searchers will see when finding your blog through a search query.

For instance, if you found this post in Google, you might have saw “How to Start a Blog – Neil Patel.”

The symbol is a matter of personal preference. Click next when you’re ready to go.

The final step is no step at all. It’s a congratulatory message confirming that you have successfully optimized your SEO settings for your budding WordPress blog.

XML Sitemaps

The last Yoast SEO setting worth configuring is an XML sitemap. An XML sitemap is a file that lists the URLs for your website.

It helps Google and other search engines crawl your site for new posts and pages. Fortunately, Yoast has a built in feature that automatically updates your sitemap so you can click it and forget it.

In the “Features” tab, set the “Advanced settings pages” to “Enabled” and save the changes.

A new group of menus will appear in the sidebar under “SEO.” Select the “XML Sitemaps” menu.

Select the “User Sitemap” tab and toggle “Author / user sitemap” to enabled. Don’t forget to save your changes.

You can play around with these settings endlessly, but everything that we’ve set up to this point will get you started on the right track.

Set up permalinks:

Permalinks are static hyperlinks that lead to a particular blog post or page. By default, WordPress sets your permalinks to yourdomain.com/postID.

In no way is this sexy and it doesn’t help anyone understand what the page is about before viewing it.

The simple fix is to set a permalink structure.

In the left sidebar, mouse-over “Settings” and choose “Permalinks.”

There are a few options to choose from. I use the “Post name” structure on my blog which uses keywords from my title to create a unique permalink.

Save the settings after you’ve selected it. You’ll see this in action a bit later.

After you’ve completed your article, you’ll need to make a few last minute optimizations using the Yoast SEO plugin.

Yoast has post specific settings that can be found immediately under the main text area.

The 4 main settings are “SEO title”, “slug”, “meta description” and “focus keyword.”

Completing these settings will generate a preview of what your post will look like when it is discovered in Google’s search engine results.

Create SEO titles that are attractive to click and meta descriptions that explain what your post is about.

The Yoast SEO plugin will provide real-time feedback as you begin to optimize your title and description.

Aim for as many green lights as possible, but don’t stress if you’re unable to get a perfect score. If you can get 80% green lights, then you’re on the right track.

Before you publish your post, you can view what your blog post will look like by clicking the “preview” button at the top of the page.

If everything checks out, you’re ready to publish your first blog post.

Scroll to the top of the page and click the publish button to post immediately.

If you only write whenever it’s convenient, you’re heading down a dangerous road.Write every Sunday at first.

Step 9. Monetize your blog.

The last step is to monetize your blog. You may not have a desire to monetize your blog immediately. If that’s you, then it’s a good thing.

Anyone can put an ad on their blog using Google Adsense. But the real money comes from private sales of ad placements.

If you build a high traffic blog, you can make a full-time income selling ad spots on your website to large corporations. The only thing you need is to add their banner and keep doing what you do best – write about your passion or expertise.

Sell physical products

Another avenue I explored is in the nutrition niche.

Mike and I built a blog from scratch and transformed it into a $100,000/month blog selling a private label fish oil supplement on Amazon.

Our success was mainly due to our blog. We published great content, understood our audience’s needs and directed them to our Amazon sales page.

http://neilpatel.com/the-step-by-step-guide-to-creating-a-money-making-blog-in-1-hour/