HOW TO MARKET YOUR BUSINESS ONLINE-DIGITAL MARKETING

HOW TO MARKET YOUR BUSINESS ONLINE-DIGITAL MARKETING

MAKE A BLOG ON WORDPRESS OR BLOGGER.

1. Google Keyword Planner

Google Keyword Planner has long been a favorite tool among bloggers, thanks to its accurate data, ease of use and ability to help you dig deep for the best keywords.

Success with Google Keyword Planner is all about experimentation. If you take the time to search different keywords and then pay close attention to the data, you’ll make a much smarter decision, as to the direction you take with your next blog post.

Pro tip: KeywordTool.io provides many of the same features as Google Keyword Planner.

2. BuzzSumo

Once you settle on a keyword, it’s time to take the next step. This is when you get a better idea of what else is out there and, more importantly, how it’s performed in the recent past.

With BuzzSumo guiding you, it won’t be long before you’re analyzing the content that has performed best for your chosen keyword.

Sticking with the example above, let’s run a search on “how to lose belly fat.” Here’s what you’ll see:

3. HubSpot’s Blog Topic Generator

Now that you’ve used the two tools above, you’re closer than ever to choosing a title for your blog post.

A blog post title is incredibly important.  The right title can help to drive user engagement. You want it to be creative and unique. You want it to attract readers and give them a reason to stay on the page.

Pro tip: Portent’s Content Idea Generator provides a similar experience and results.

To this point, we’ve discussed two primary steps:

·         How to choose the right keyword for your blog post.

·         How to create a unique title that’s based on your keyword.

4. Write a post : Find interesting third-party content pieces. Share them on all marketing platforms. Always give the source url so that people can go and read from the source. Also you don’t violate copyrights this way.

 

5. Yoast SEO

you’ll want to take the guidance of Yoast SEO. With this plugin guiding you, it’s much easier to ensure that every aspect of your blog post is optimized for the best possible search engine performance.

If you see anything highlighted in red, it means there’s a problem. Review the suggestion, make the necessary changes and then move on. Once everything is green, you know that you can confidently publish your post.

Pro tip: the All in One SEO Pack is another top choice for WordPress users who require SEO guidance.

6. Hootsuite or Buffer

Now its time to market your blog post in social media. Use hootsuite or buffer to post in one click to all the social media channels at once.

I personally use Buffer  as extension in google chrome browser.

7. BuzzStream

Social media marketing is enough, right?

Well, it all depends on how much of an impact you want your blog post to have

http://neilpatel.com/2016/10/19/from-idea-generation-to-marketing-7-tools-to-guide-the-blogging-process/

WHEN TO POST IN FACEBOOK

the biggest social network, with 1.65 billion users – Facebook. An average user spends a whopping 50 minutes on the platform, everyday. The best time to post on the platform for getting more shares was found to be 1 pm, while 3 pm was best for getting the most clicks. People normally reads during office breaks.

Besides posting at an optimal time, you also need to post in moderate quantity. Too many posting bores people.

Facebook: A couple of updates per day

Twitter: Three times per day (if you’ve got the resources, then you can even send 5+ tweets everyday)

Instagram: Once per day

LinkedIn: Once per weekday

WHAT TO POST IN FACEBOOK WALL , PAGE & GROUPS

1. url of your blog post with a good heading. It gets maximum attention.

2. Second comes photo with a good heading. share pictures from your events. Or, simply share photos of your employees – it’s always good to put a face to your brand name.

 https://www.quicksprout.com/2016/11/04/the-5-best-tools-you-should-be-using-to-market-your-local-business/

WHERE TO REGISTER YOUR BUSINESS ONLINE SO THAT PEOPLE CAN FIND YOU.

1.To ensure that prospects are finding your business, you’ll need to be active on Google My Business.

I personally can’t even count the number of times a week I use my smartphone to search for business info via Google.

I also find myself using the “Okay, Google” voice search feature more and more. It’s quick. It’s easy. It’s hands-free. By and large, it’s quite accurate in matching my voice commands.

Getting set up on Google My Business is simple. First, visit the site: https://www.google.com/business/.

2. Yelp

In my opinion, Yelp is the second most important tool after Google.

Some marketers have even gone so far as to say that having your business listed on Yelp is more important than having a website.

To get set up, you’ll need to first claim your business  and visit the mobile download site to use the mobile app for business owners.

3. Facebook Pages Manager

Facebook is a huge deal, so it only makes sense that you’ll want to use Facebook Pages Manager. Visit this page to download the app.

Not being on Facebook is the 1980s equivalent of not being in the phone book. I’m not going overboard when I say your business needs to be on Facebook.

4. Bing Places for Business

Okay, so Bing isn’t nearly as big as Google or Facebook. That’s true.

But that doesn’t mean that it can’t still be a viable resource for marketing your business locally. Bing relies on the same basic premise as Google My Business does, only it does so on the Bing search engine.

It’s easy to hate Bing or totally neglect it. I get that. But listen to this: Bing controls 33% of search!

5. YP for Businessget your business listed free on the YPfor Business app. The YP app and mobile web drive more than three calls to a local business every second.