How to promote your small business through facebook page

How to promote your small business through facebook page

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for small to medium sized businesses to promote their products to captive targeted consumers. See mine at www.facebook.com/envoprojects.

I LEARNED THE FOLLOWING FOUR TRICKS FROM EXPERTS:

1. I am posting content on a consistent basis to keep my audience engaged. I am posting 2-3 times a day to stay in front of my audience. I always include a link in the message from my blog www.saleemindia.blogspot.com.

2. Be sure to post photos and videos of your products, videos from happy customers, and pictures of you in action. It “opens the doors” of your business and gives your audience a look inside to learn more about you and how your business operates. Always add photos to your posts whenever possible

3.Connect:

Get to know your fans and understand what types of content they connect with most. Chances are the same content that performs well on your blog will do well on Facebook if you create clever headlines and promote it the right way. If you see posts that are receiving a large number of Likes, Shares, or Comments consider investing in promoting this content to further market it. Not everything you post will be well received, however of those posts that perform well, take note and invest to further the reach of this content. Be sure to get involved in the conversation if your audience is commenting on a post or asking questions. Be genuine and work to connect with your audience.

4. Content is king.

It could be any content that talks about your products, services, or general business updates.

Following the “Rule of Thirds” will help you maintain a balance by making sure that ⅓ of your content is promoting yourself and your business, ⅓ of your content is engaging and builds relationships with your audience, and ⅓ of your content is amplification of outside resources and information.

Amplify content from other relevant blogs or websites to show that you stay updated on industry trends and to avoid looking like you only post content from your own blog. It’s a nice break for your audience and it will help them discover other useful resources and informational sites.

HOW TO GET FRIEND REQUEST OF YOUR CHOICE

Facebook’s friends suggestions are part of one of the most successful online marketing programs in history.

Facebook’s intelligent data crawler, always watching, will suggest a person who has been looking at your profile as a friend.

Same way If you look at his profile and activity, Facebook is likely to suggest him as a friend.

When you watch a Facebook profile, Facebook takes a data snapshot.Facebook will pick up on this interest and suggest him or her to you as a friend.

So start visiting your friend of interest. Facebook will do the rest.

Read More:https://www.udemy.com/marketing-on-facebook/?tc=blog.howdoesfacebooksuggestfriends&utm_source=blog&utm_medium=udemyads&utm_content=post56890&utm_campaign=content-marketing-blog&xref=blog

https://www.udemy.com/draft/180710/?xref=blog&tc=blog.howdoesfacebooksuggestfriends&utm_content=post56890&utm_medium=udemyads&utm_source=blog&utm_campaign=content-marketing-blog

A simple way for Facebook to check the quality and relevancy of the posts is to see how many likes, comments, shares and clicks the post gets, and how fast it gets.

If it instantly gets a lot of likes and other activity, then Facebook’s algorithm ‘knows’ that you have posted an interesting update and it will show the post to more people.

 Try to get people back into your digital properties and use Facebook and other social media channels to build your brand. Do not build something on top of Facebook. try not to depend on Facebook too much for reaching your audience and followers. Because you are building your home on someone else’s land.

it is important to build an email list. When people sign up on your website by giving away their email ID, they become your users and you have explicit permission to contact them; and no one can restrict your reach when you are sending emails.

Asma's Startup Adventure

Asma Khan, Most Viewed Writer, Advisor

CEO of Next BIG Startup

READ FULL STORY AT https://www.quora.com/Who-are-the-most-interesting-people-in-the-Bangalore-startups-community/answer/Asma-Khan-47

I had absolutely no money for the business. I asked myself how will I get a domain registered? How will I buy hosting? How will I form a company? How will I get an office?

I was amazed to recognize that he is the same person who was referred to my by few members on Quora to my question about the consultant / guide. 

Finally, we started working on my startup. I called him almost every other day and kept in touch through Facebook chat, Whatsapp and Skype. He has helped me in designing the IT architecture, marketing strategy, revenue model and even provided guidance for minor tasks like what should be the logo, what should be the design of the flyer, how to collect data, how to design UI among many other things.

I have just returned Rs. 1 Lakh to Shishir for his loan, along with interest. Now, I am independent and I can call myself as a successful entrepreneur. I am the founder and CEO of my startup.

I would encourage you to look up the contacts of Shishir Gupta, here is his websitehttp://www.startuplanes.com (http://www.startuplanes.com/)

How to make your own HOME COMPOSTER FOR FOOD WASTE FROM KITCHEN

How to make your own HOME COMPOSTER FOR FOOD WASTE FROM KITCHEN

 Inputs:

Do Compost: ∙ Vegetable Scraps ∙ Fruit rinds, cores, pits and peels ∙ Coffee grounds and filters ∙ Tea bags and loose leaf tea ∙ Pasta, breads, cereals, grains ∙ Paper napkins, towels ∙ Egg shells

 Do Not Compost: ∙ Meat ∙ Fish and poultry ∙ Bones ∙ Oily foods ∙ Cheese ∙ Butter and dairy products ∙ Other animal products

Process:

Waste is collected and brought to the site where it is first sorted out and shredded to a consistent size. cut everything down to 1.5" size It is than put inside the composter.

One of the easiest ways to compost non-meat food waste is using a garbage can sunk in the ground. You can use an old or new can, but it should have a tight-fitting lid. Galvanized metal cans work well and do not rust. Volume as per capacity. Drill or punch about 30 drain holes, 1/4 to 3/8 inches in diameter, in the can bottom and around the lower sides. If the lid is not tight-fitting or if you do not have a lid, you can make a lid from a piece of plywood and strap it on with bungee cords. Dig a hole  in a well-drained corner of your yard and set the can into the hole, pushing soil around the sides to firmly plant the can (see our drawing). You’re ready to compost!

Composting To compost, put vegetable-based food scraps in your can, alternately layering with some dry leaves, sawdust, or shredded newspaper. The texture of the finished compost will depend on the materials composted and how long they spend in the can, and may range from a wet slurry to a dark, crumbly substance similar to soil. Depending on your food habits, your composter will likely fill in four to eight months

Harvesting the Compost To harvest, shovel the top layer of un-composted food to one side and shovel the dark, soil-like compost from the bottom. Finished compost should be dry and sweet smelling; if it is wet and smelly, mix it with some soil before using. In the meantime, make room for more food scraps in the can by replacing the layer of un-composted food in the can or burying it in a trench in the garden. Or, set up a second can. Use one until full and then switch to the second, switching any un-composted food scraps between the two. Using Finished Compost The most common uses of compost are as a soil enhancer for planting.

How to make or get accelerators or Bio cultures?

Bio cultures are required with cooked foods it is necessary to accelerate the decomposition.

WE SUPPLY THIS BIO CULTURE

HOW IT WORKS:

Carbon/Nitrogen Ratio: = 30:1
This is the first law one has to adhere to in order to ensure
rapid composting. Every ingredient you add into your
composter has it's own inherent C/N ratio, like

·         Grass clipping         = 15:1

·         Soft wood chips      = 226:1

·         Vegetable Waste     = 11:1

·         Poultry Manure       = 10:1

What you decide put into your composter the first day is the
weighted average of each of the individual items' C/N Ratio.
My ingredients, for example, are predominantly Grass Clippings
and Soft wood chips and I have computed my ratio to be 3 parts
grass clippings and 2 parts soft wood chips. You have to
perform the same calculation as I have, in order to arrive at
your final predominant ingredient ratio

.
Note: Remember to cut everything down to 1.5" size.

Water
A 50% water content is necessary. This means the composter
may have to be watered from time to time if it appears dry and
the side vents will have to be left open if it appears wet. 50%
water content is as wet as a wrung out sponge. If you see
water settling on the bottom, it is too wet.


After the 3rd day of composting, when the waste (future
compost) has gone down to half it's original volume, the 55
Gallon drum is now only 1/2 full. This amount is below it's
critical mass and will loose heat at night when it the ambient is
cooler. This way you will loose 8 hours of valuable composting
time cutting into your 17 day harvest cycle. What I do is place a
20mil plastic sheet over the waste in order to insulate the
material and speed up the process.

Aeration
Turn the barrel at least once every day. If you do that, the
entire process will take 2.5 weeks, or 17 days. If you turn every
other day and all other conditions are correct, the process will
take 25 days. Quite an amazing feat, considering a left alone
compost pile will take a whole year to mature.

Fine Tuning
If  you keep to the turning/tumbling schedule, one of 3 things
can go wrong and needs to be rectified mid-course.

·         Add/subtract Water.

·         Add Carbon rich ingredient (High C/N Ratio).

·         Add Nitrogen Rich ingredient (Low C/N Ratio).

As long as the ingredients are moist, a pile not heating up over
120˚F indicates not enough nitrogen, while one that smells bad
indicates not enough carbon. Either condition can be
corrected by adding the required ingredient.

Note: Never add anything else, mid course, or your 17 day
timetable will be altered.

COMPOST

The end product is this sweet smelling black gold that has to be sun
dried for a day or two (10% moisture content) and stored or
used immediately in your garden. One Ton of BMW will produce approx. 500 KG of compost

Issue Nothing is happening. Barrel doesn't seem to be heating up at all. Cause - Not enough nitrogen - Not enough oxygen - Not enough moisture - Compost is finished. Resolution - Make sure you have enough nitrogen rich sources like manure, grass clippings or food scraps. - Rotate the Barrel - A completely dry pile doesn't compost

Read More : www.facebook.com/envoprojects
CONTACT US ENVO PROJECTS Mobile: 09899300371(Whatsapp)

ENVO COMPACT MBBR STP sewage treatment plant

THE ENVO COMPACT MBBR STP

STP FLOW CHART

                              PLEASE WATCH THE VIDEO

ENVO IS WORKING IN THIS FIELD SINCE 1994. 

An introduction to MBBR (moving bed biofilm reactor )/ FM Reactor/ FAB /FMR Reactor sewage treatment plant (STP)

THIS PLANT IS USED TO TREAT DIRTY WASTE WATER COMING OUT FROM ANY PLACE BEFORE RELEASING IT TO DRAIN. GOVERNMENT DOES NOT ALLOW UNTREATED DIRTY WASTE WATER TO BE RELEASED TO DRAIN DIRECTLY WITHOUT TREATMENT, IT IS CALLED WATER POLLUTION.

WHERE THIS PLANT IS REQUIRED

   1. Land development-housing colony, hotels,Restaurants, resorts, office      complexes,Multistory Buildings, Malls

   2  Schools,College, Hostel, Hospitals,Nursing Home, 

   3.Parks, other recreational areas

   4.  Rail Station,Public places 

   5.Biological treatment for industrial effluent

CHARACTERISTICS OF DIRTY WASTE WATER COMING TO STP:
pH --8
TSS--300 ppm
Oil & Grease --50 ppm
BOD--250 ppm
COD 650 ppm

CHARACTERISTIC OF TREATED WATER GOING OUT OF STP TO DRAIN

pH --8

TSS--less than 100ppm
Oil & Grease --less than 10 ppm
BOD--less than 30 ppm
COD less than 250 ppm

ENVO COMPACT MBBR STP  is a complete unit, pre-piped, pre-wired and ready to install. Engineered to serve with minimal maintenance, and designed to meet the requirements of the state water quality agency. Epoxy or other chemically resistant coatings, together with dependable accessory equipment assure long life and low maintenance cost. And the best part is the resale value. These total units can be re-located to serve again.

Features of COMPACT STP

o   Pre-engineered and prefabricated structure

o   Easily transported to the site

o   Modular design allows easy installation

o   Simple operation-less manpower required

o   User friendly-low maintenance

o   Long service life,

o   Custom designed

o   Efficient process, REDUCES BOD LOAD BY MORE THAN 80%

o   World-class finishing

o   Sludgecan be used as manure for horticulture purpose

o   Branded electrical/mechanical equipments used

o   Good resale value

The Process of Treatment

Primary Treatment (DEWATS/Collection tank before COMPACT MBBR)

In primary treatment, floating and suspended solids are settled and removed from sewage by bar screen. Following this, discharge from the sewers enters a DEWATS/collection chamber .

Secondary Treatment (COMPACT MBBR )

This is the next level treatment where the bacteria in sewage are used for further purification of the sewage. It’s a biological process that removes about 85% or more of the organic matter in sewage compared with primary treatment, where the purification level is about 50%. These processes are variations of what is called the "Activated Sludge" process, which provide a mechanism for bacteria, with air added for oxygen, to come in contact with the wastewater to purify it.

In the activated sludge process, flow from the sewer goes into the reactor, where compressed air is mixed with sludge in the presence of synthetic media on which the purifying organisms grow and contact the wastewater, removing contaminants in the process. The activated sludge allows bacteria to feed on the "food" provided by the new wastewater in the reactor, thus purifying it.

The flow, along with excess organisms that build up on the media during the purification, then goes to a Tube Settler. Air flows up through the media in the filters, to provide necessary oxygen for the bacteria organisms. Clarified effluent flows to the receiving water, typically a river , after disinfection. Excess sludge is produced by the process and after collection from the bottom of the tube settler it is dewatered, sometimes after mixing with primary sludge, for use as fertilizer, disposed of in a landfill, or incinerated.

Tertiary Treatment

Advanced level of water treatment is called tertiary treatment of water - where heavy metals, toxic chemicals and other pollutants are removed from wastewater to an altering degree. The tertiary treatment methods include micro filtration, carbon adsorption, evaporation/distillation, and chemical precipitation.

Civil Works:1.DEWATS(Collection tank),2..SDB,3.Treated water tank 4.Foundation for compact

SPECIAL FEATURE OF OUR DESIGN:

We provide two-stage treatment. DEWATS is the first stage treatment. Because of DEWATS, the blower capacity is reduced in the second stage of MBBR treatment thereby reducing the maintenance cost during running of the STP..

Electro Mechanical Components Involved COMPACT MBBR STP

Bio Reactor (MBBR) Double stage

Tube Settler

Raw sewage Pump

Air Blower ,Rotary type

Filter feed Pump

Sludge Pump

Dual media Filter

Activated Carbon Filter

Electrical Items

Pipe & Fittings

Erection commissioning of the system

         

The Treated water can be reused for horticulture, road washing etc without any further treatment.

ENVO PROJECTS ,NEW DELHI, 09899300371, 08076071358

www.facebook.com/envoprojects

How to Become a Self Made Digital Marketing Expert

How to Become a Self Made Digital Marketing Expert 

Self learning is the best. 70% of the practical knowledge I have today is from my own projects. You should learn digital marketing from various sources available and apply some of it to your own projects.Anyone can get knowledge from Google and Wikipedia within 5 minutes.

Source of this article:
http://digitaldeepak.com/digital-marketing-expert/

You can keep scaling up with your own business and use the expertise to make profits. Good Digital Marketers will never prefer working for any company as a employee they would them self love to work as a consultant or may also build good Advertising Agency.It is the best working from home profession.Our sisters can do it very easily from home. The best way to become a digital marketing expert is to start practising digital marketing from today. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount time. You can learn digital marketing by applying the concepts in your own mini-project. 

Here are the things you can do right now:

STEP ONE:: Choose a topic you are passionate about and start a blog (www.blogger.com) about it. Your BLOG is the main thing.The next thing is how to market your blog through various means.

STEP TWO: Learn a little about SEO and write SEO optimized articles in your blog. REGULARLY Write more articles of your interest and publish on your blog regularly.If you are taking others articles and posting it on your blog, always give the URL of the source article to avoid copyright violation.

STEP THREE :: Open an Adwords account on the blog

STEP FOUR: Sign up for Google Adsense and deploy advertising codes in your blog. 

STEP FIVE: Open a Facebook page dedicated to your blog (apart from your personal page) and invite your friends to your facebook page. Now,share the url of articles of your blog on your Facebook page.Make use of # and @ features of facebook in all your facebook updates. Be active in Facebook with regular posting of updates and reply to comments.Share the updates of others (influencers in your industry).Comment and like on others post (influencers in your industry).

STEP SIX: join Facebook Groups (Related to your business and your industry).Now, Promote the url of your facebook page in these Facebook groups

STEP SEVEN:: Create LinkedIn Profile. And  Join other groups (Related to your business and your industry) and actively post your facebook page in these groups.

STEP EIGHT:: Promote your url of your facebook page through email marketing .

Instead of sending out useful content to the email subscribers, you can publish that content on the blog and than on facebook page and email your subscribers a link to that facebook page. When subscribers visit that  article , they are very likely to share it on social media and check out your products/services again. Also this piece of content on the blog has the potential to attract new visitors from search and social media and those visitors may become subscribers as well.

Email Marketing Tips

§  Optimize lead generation on your content delivery channels. A lot of tools are available in the market place which helps you collect leads through blogs, videos and so on. 

§  Use DRIP email marketing. Drip email marketing is widely used because it completely automates the drip marketing process at a very low cost.
Once setup, no human intervention is needed. Drip emails designed for the purpose of lead nurturing perform better than other types of emails. http://digitaldeepak.com/drip-marketing/
Use tools such as Aweber, MailChimp, GetResponse to automate your drip email marketing process. Amazon SES and SendGrid are good email sending servers for the technically inclined.

§  Send a mix of marketing messages and valuable content. A good balance depends on the tolerance level of your market. Test, test, test.

• All the sales I have got so far is by connecting with key people.
• Mostly my email reaches the CEO or VP  of the company.

Key decision makers for digital marketing usually include:

● Founder

● Co-Founder

● CEO

● Chairman/Director 

● Head of Digital Marketing

● VP of Digital marketing

● VP of Marketing

● Head of Sales & Marketing

● Digital Marketing Managers

You can easily find this out by browsing on LinkedIn. First prepare the list of names. Then try to get their contact details.

This is your target market. These are your customers.Now that you have identified the target market, the next step is to reach them.

You can reach them via various methods:

● Email

● LinkedIn Message

●  Facebook Message

You first have to build a relationship and show them how they can benefit from you. It is always about what they can get from you than what you can get from them. 

HOW SHOULD BE YOUR EMAIL SUBJECT LINE ?

So let’s say you send them 2 emails with the subject lines:

1. “Looking for a job in digital marketing in your company”

2. “How your website - abcxyz.com can get more traffic via SEO”

The first email that you send will be deleted even without opening it.

But the second email will interest someone .

Track your Digital Marketing Activity – Important!!!You can track your marketing activity by doing the following steps:1)      Create a Google Analytics account,2)Add your website into Google Analytics, 3) Create all links to your website by using Google URL Builder (while creating URL Provide the source, Campaign Medium, Campaign Name etc.), 4) See the unique visitors and conversion (how many users are converted to sale).As long as you do the above listed activities, you will continue to see a high growth in your overall traffic. 

Start your activity now and see the change after 30 days !!!All the above steps can be done in 30 days by investing one hour per day. 

AS YOUR FIRST PROJECT, YOU CAN TRY MARKETING MY PRODUCTS & START EARNING FROM ME IMMEDIATELY FOR EACH SELL THROUGH YOUR EFFORTS.

Want to Reach Me? Email to: saleemasraf@gmail.com

INBOX ME AT  https://www.facebook.com/saleem.asraf

How to Create a New Catalogue in MS Word

How to Create a New Catalogue in MS Word

Step 1

Click the "Page Layout" tab on the command ribbon, and then click the "Orientation" arrow button in the Page Setup group to open the drop-down list. Select "Portrait" for a vertical layout or "Landscape" for a horizontal layout.

Step 2

Click the "Insert" tab, click the "Header" or "Footer" arrow button in the Header & Footer group to open the gallery of styles and then select a style. Enter your text, such as your company name and website address. The Header & Footer Tools ribbon will display with the Design tab. Click the header or footer area to activate the Design tab commands. Add a tick to the check box for "Different First Page" in the Options group to start the header or footer on page 2. Double-click the document to close the header or footer and to access the main command ribbon.

Step 3

Click the "Insert" tab, click the "Page Number" arrow button in the Header & Footer group to open the drop-down list, point over a preferred area for your pagination and then select the style. For example, point over "Bottom of Page" and then select "Page X, Accent Bar 1." Click "Close Header and Footer" in the Close group on the Design tab to return to the document.

Text and Images

Step 1

Click the "Insert" tab, click the "Text Box" arrow button in the Text group and then select "Draw Text Box" to insert a movable frame on your document. Click inside this text box and enter your title. Click the "Home" tab and select an editing tool, such as the font options for size in the Font group, to update your title’s appearance. Click the text box border to change the cursor to four arrows, and then drag to move your text box on your layout.

Step 2

Click the "Insert" tab followed by "Pictures" in the Illustrations group to open your photo gallery. Click the image file, and then click "Insert" to display your photo on your document. Click the photo to convert the cursor to four arrows and drag the photo to the preferred area. Click the frame’s sizing handles, and then click and drag a handle to resize the dimensions to fit your layout.

Step 3

Click the "Insert" tab, click the "Text Box" arrow button in the Text group and select the preferred style, such as "Facet Sidebar Right" or "Draw Text Box," to frame your text. Enter your text and apply the edit commands on the Home tab to make the text more legible. For example, enter your product code and price with a font size 12 selected from the Font group.

Step 4

Click in the document, click the "Insert" tab and then click "Blank Page" or "Page Break" in the Pages group to add more pages to your catalog. The header or footer will display. Continue inserting text and images.

Step 5

Press "Ctrl-S" often to save your work frequently as a Word document.

Tip

·         To remove the border around the text box, click inside the text box to bring up the Format tab on the Drawing Tools ribbon. Click the "Format" tab, click the "Shape Outline" arrow button in the Shape Styles group and then select "No Outline."

·         Resize your image files to a smaller size that still retains a high image quality before you insert it in your Word catalog. A smaller image file will take up less storage space.

·         Click an image to display the Picture Tools ribbon and the Format tab commands. For example, click the "Format" tab, click "Compress Pictures" in the Adjust group and then select the target output.

·         Save this Word document as a PDF when you finish entering every detail. Click the "File" tab, click "Export" in the sidebar, click "Create PDF.XPS" and then click "Create PDF/XPS." Select the file location, and then click "Publish." You also retain the original Word document.

About the Author

Kathryn Hatashita-Lee has written articles and shot images for various publications. Her first children's story appeared in "Winds Through Time" (1998). She earned a B.A. in history at the University of British Columbia and a B.F.A. in photography at the Emily Carr Institute of Art + Design.

http://yourbusiness.azcentral.com/create-new-catalog-word-27363.html

Are You a Muslim Who Doesn’t Pray? Have heart.

Are You a Muslim Who Doesn’t Pray? Have heart.

Only 40% of Muslims pray 5 daily prayers, rest dont. The survey also finds that most Muslims of other countries (not from gulf and south asia ) ,do not see themselves as belonging to any particular sect: “Fully a quarter of the Muslims surveyed identify themselves neither as hanafi, wahabi,ahle hadith,Sunni nor as Shia (or Shiite) but as “just a Muslim.”

Now read on…

Abu Sa`id Al-Khudri (May Allah be pleased with him) reported: Prophet of Allah (PBUH) said: “There was a man from among a nation before you who killed ninety-nine people and then made an inquiry about the most learned person on the earth. He was directed to a monk.

He came to him and told him that he had killed ninety-nine people and asked him if there was any chance for his repentance to be accepted. He replied in the negative and the man killed him also completing one hundred. He then asked about the most learned man in the earth. He was directed to a scholar. He told him that he had killed one hundred people and asked him if there was any chance for his repentance to be accepted. He replied in the affirmative and asked, `Who stands between you and repentance? Go to such and such land; there (you will find) people devoted to prayer and worship of Allah, join them in worship, and do not come back to your land because it is an evil place.’ So he went away and hardly had he covered half the distance when death overtook him; and there was a dispute between the angels of mercy and the angels of torment. The angels of mercy pleaded, ‘This man has come with a repenting heart to Allah,’ and the angels of punishment argued, ‘He never did a virtuous deed in his life.’ Then there appeared another angel in the form of a human being and the contending angels agreed to make him arbiter between them. He said, `Measure the distance between the two lands. He will be considered belonging to the land to which he is nearer.’ They measured and found him closer to the land (land of piety) where he intended to go, and so the angels of mercy collected his soul”.
[Al-Bukhari and Muslim].

What is awesome about this story is that he hadn’t dramatically changed in terms of his actions. He was just WALKING towards change. And that was enough for Allah. Allah is so patient that He watches us disobey Him. And He waits. Waiting for us to turn back to Him. SubhanAllah!

THIS is where the advice, ‘take it one salah at a time’ will be beneficial. When you get to this place, it won’t be such a giant leap to contemplate standing up for one prayer. And slowly, one will become two.. And so on..

But before you begin building your prayers, take the time to build your foundations, just as they early Muslims did. Start with baby steps, like doing dhikr or learning His Names first

. Author: Saira Siddique

 Saira Siddiqui is a freelance writer

Read her blog from where this article is taken http://confessionsofamuslimmommaholic.com/