HOW
TO MARKET YOUR BUSINESS ONLINE-DIGITAL MARKETING
MAKE A BLOG ON WORDPRESS OR BLOGGER.
Google
Keyword Planner has long been a favorite tool among bloggers, thanks to its
accurate data, ease of use and ability to help you dig deep for the best
keywords.
Success
with Google Keyword Planner is all about experimentation. If you take the time
to search different keywords and then pay close attention to the data, you’ll
make a much smarter decision, as to the direction you take with your next blog
post.
2. BuzzSumo
Once you
settle on a keyword, it’s time to take the next step. This is when you get a
better idea of what else is out there and, more importantly, how it’s performed
in the recent past.
With BuzzSumo guiding you, it won’t be long
before you’re analyzing the content that has performed best for your chosen
keyword.
Sticking with the example above, let’s run
a search on “how to lose belly fat.” Here’s what you’ll see:
Now that you’ve used the two tools above, you’re closer than
ever to choosing a title for your blog post.
A
blog post title is incredibly important. The right title can help to
drive user engagement. You want it to be creative and unique. You want it to
attract readers and give them a reason to stay on the page.
To
this point, we’ve discussed two primary steps:
·
How
to choose the right keyword for your blog post.
·
How
to create a unique title that’s based on your keyword.
4. Write
a post : Find interesting
third-party content pieces. Share them on all marketing platforms. Always give
the source url so that people can go and read from the source. Also you don’t violate
copyrights this way.
5. Yoast
SEO
you’ll want to take the
guidance of Yoast SEO. With this plugin guiding you, it’s much easier to ensure
that every aspect of your blog post is optimized for the best possible search
engine performance.
If you see anything
highlighted in red, it means there’s a problem. Review the suggestion, make the
necessary changes and then move on. Once everything is green, you know that you
can confidently publish your post.
Pro tip: the All in One SEO Pack is another top choice for
WordPress users who require SEO guidance.
6. Hootsuite or Buffer
Now its time
to market your blog post in social media. Use hootsuite or buffer to
post in one click to all the social media channels at once.
I personally
use Buffer as extension in google chrome
browser.
7. BuzzStream
Social media marketing is enough, right?
Well, it all depends on how much of an
impact you want your blog post to have
WHEN TO POST IN FACEBOOK
the biggest social network, with 1.65 billion users – Facebook. An
average user spends a whopping 50 minutes on the platform, everyday. The
best time to post on the platform for getting more shares was found to be 1 pm,
while 3 pm was best for getting the most clicks. People normally reads
during office breaks.
Besides posting at an optimal time, you also need to post in moderate
quantity. Too many posting bores people.
Facebook: A
couple of updates per day
Twitter: Three times per day
(if you’ve got the resources, then you can even send 5+ tweets everyday)
Instagram: Once per
day
LinkedIn: Once per
weekday
WHAT TO POST IN FACEBOOK WALL , PAGE & GROUPS
1. url of your blog post with a good heading. It gets maximum
attention.
2. Second comes photo with a good heading. share pictures from your
events. Or, simply share photos of your employees – it’s always good to put a
face to your brand name.
WHERE TO REGISTER YOUR BUSINESS ONLINE SO THAT PEOPLE CAN FIND
YOU.
1.To ensure that
prospects are finding your business, you’ll need to be active on Google My
Business.
I personally can’t even count the number of times a week I use
my smartphone to search for business info via Google.
I also find myself using the “Okay, Google” voice search feature
more and more. It’s quick. It’s easy. It’s hands-free. By and large, it’s quite
accurate in matching my voice commands.
Getting set up on Google My Business is simple. First, visit the
site: https://www.google.com/business/.
2. Yelp
In my opinion, Yelp is the second most important tool after
Google.
Some marketers have even gone so far as to say that having your
business listed on Yelp is more important than having a website.
To get set up,
you’ll need to first claim your business and visit the mobile download site to use the mobile app for business owners.
3. Facebook Pages Manager
Facebook is a
huge deal, so it only makes sense that you’ll want to use Facebook Pages
Manager. Visit this
page to download the app.
Not being on Facebook is the 1980s equivalent of not being in the
phone book. I’m not going overboard when I say your business needs to be on Facebook.
4. Bing Places for Business
Okay, so Bing isn’t nearly as big as Google or Facebook. That’s
true.
But that doesn’t mean that it can’t still be a viable resource
for marketing your business locally. Bing relies on the same basic premise as
Google My Business does, only it does so on the Bing search engine.
It’s easy to hate Bing or totally neglect it. I get that. But
listen to this: Bing controls 33% of search!
5. YP for
Businessget your business listed free
on the YPfor Business app. The YP app and mobile web drive more than three calls to a local
business every second.
No comments:
Post a Comment