1.Facebook tagging: No complicated procedures; just be the first to tag your name on any product in the photo and I will give updates for that product FREE to you. Its easy to participate.
2.Helpful: Being sincere and generous would make customers more generous towards your brand too. The world works on reciprocity more than you can imagine.
3.Interactive: To keep your campaign engaging and viral, it has to be interactive. Users don't just read your ad and go, they respond and get more involved. IKEA made what could be a static showroom picture dynamic. That's no easy feat! It did not require an application, just photos. That just blows me away.
Grab attention, demand response, be memorable
Creating a successful social media campaign can be done with different tactics. It can involve elements of fun, humor, mystery, exclusivity, reward, novelty and et cetera. Your campaign is up for you to shape. No matter what you come up with, remember to grab attention, demand response and be memorable.
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