Friday, January 29, 2010

YOUR OWN SMALL BUSINESS

The booming areas

"Opportunities today are plenty," says Raju Hirani Of 3 Idiots fame. "You have to decide where you want to play the game." His recommendations:

1. "Infrastructure is a booming area. Housing is awfully short in India, so we have to build houses for millions of people. Housing will continue to be a big area for some time.

2. Retail and distribution are booming.

3. I would call media and entertainment the most exciting sector. What was India-centric will go global, like Hollywood has.

4. The Life Sciences space is very interesting; both in terms of medical care and medicine."

5. The Environmental issues are opening up after Copenhegen. The Water Treatment Industry is alone 15,000 Crore .

 

 

Your Team:

entrepreneurs should bring in people who are really good at what they do and also to focus on ensuring the team members get along with each other.

Some entrepreneurs confessed they made the initial mistake of hiring friends and people they liked, but soon realised that friends were not always the best employees.

TEAM MANAGEMENT: Be a coach, rather than the star player. Let others play.

 

MONEY WISE:

One entrepreneur shared that he consciously stayed away from non-essentials like an extravagant office, equipments, etc. The focus was on superior execution and high quality service.

It's tempting to dream of a corner office, a pool table and expensive chairs, but give it some time. Start small and start efficient. Being better is more important than being bigger.

 

Marketing :

Marketing strategy kept changing, depending on what worked -- direct mailers, e-mail marketing, presentations at seminars, etc.

Marketing a start-up business is a 24/7 activity and you need to pay attention to the message you're sending out to existing and prospective clients. Your message has to be tailored to meet the customer's expectations.

SERVICE: The customer is always right , He is the King….So your service should be of highest quality

In any service-led business, you will always have consumers who will be happy and unhappy with your service. You have to adopt a service level that keeps your customers happy and loyal to you. This requires maturity and vision and, often, a fair amount of concessions on your part. Until you become established, you need your customers more than they need you.

Saleem Asraf Syed Imdaadullah,
M.E.(Env. Engg.)
Mobile: 9899300371
New Delhi, India
TECHNICAL BLOG : LOTS OF INFO ON WATER TREATMENT
www.saleemindia.blogspot.com
www.vermisindia.blogspot.com
 

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