streaming videos no requirement of any download

Streaming high-quality video to computers and television screens is the "first step to getting what people want to see on any screen they want, from laptops to cell phones to wide-screen televisions," Swasey said. "Netflix's goal is to get movies delivered instantly to all those different screens."

Companies like ReelTime, Joost, Limelight Networks and Brightcove are staking their futures on streaming video.

"We're point, click and watch--instantly," said Barry Henthorn, the chief executive and co-founder of ReelTime. "We never stop and never buffer."

ReelTime, based in Seattle, digitally distributes thousands of movies and television shows to customers who either rent titles for 99 cents each or subscribe to the service for $4.99 a month to $19.99 for six months.

While ReelTime content can easily be watched on desktop and notebook

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http://www.joost.com/

http://www.brightcove.com/