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Friday, September 30, 2016

first smart village in northeast India. Barsimaluguri in Baksa district


remote village in Assam along the Indo-Bhutan border has become the first smart village in northeast India. Barsimaluguri in Baksa district has become a model ‘smart village’ after achieving 100% toilets, solar power, and pure drinking water. Here are five things you need to know about the village. The project was led by villagers Dinesh Bhuyan and Dipu Choudhury.


1. The initiative was started by the Nanda Talukdar Foundation
“There are more than 20,000 villages in Assam with numerous government schemes being implemented, but none has been transformed into a smart village. We decided to concentrate on one village and turn it into a model village, independent of government schemes,” NTF Secretary Mrinal Talukdar told The Times of India.
 “We have worked along four main verticals – alternative energy, drinking water, sanitation and skill development and also initiated several other intervention works ranging from development of educational facilities, playgrounds, health and legal camps along with the establishment of a yarn bank,” says Mrinal. Mrinal currently heads NGO Nanda Talukdar Foundation (NTF).
The foundation roped in Anirudh Goswami, working in Delhi, and Surajit Dutta, based in Bengaluru, for a project to turn backward Barsimaluguri into a modern village full of facilities. Anirudh provided technical and organisational support to the NTF, which managed to convince a leading financial PSU to fund the initiative, while Surajit served as the project leader.
The NTF project was shortlisted by Himachal Pradesh-based consultancy HIMCON, which in turn roped in donor India Infrastructure Finance Company Limited (IIFCL) to underwrite it.

2. The model village working committee first set up water purification plants in the village

Now, this is the first village to have a reverse osmosis plant in the region. After the water treatment plant was set up, the next on the list was construction of toilets. As many as 100 toilets were constructed and then the houses in the village were solar electrified.  Solar home kits – consisting of a battery, solar panel, transformer, three LED lights and one fan – were give to 100 households. Rajasthan Electronics and Instruments Limited helped provide technical assistance in setting up these panels.


3. The project was sponsored by India Infrastructure Finance Corporation Limited

4. Households got toilets and access to solar power

5. The village has a yarn bank now

The yarn bank that was set up in the village is being managed by the village women committee. ‘Health is wealth’ and several other checkup camps have been conducted in the village.


Wednesday, September 28, 2016

How to promote your small business through facebook page



How to promote your small business through facebook page

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for small to medium sized businesses to promote their products to captive targeted consumers. See mine at www.facebook.com/envoprojects.

I LEARNED THE FOLLOWING FOUR TRICKS FROM EXPERTS:

1. I am posting content on a consistent basis to keep my audience engaged. I am posting 2-3 times a day to stay in front of my audience. I always include a link in the message from my blog www.saleemindia.blogspot.com.

2. Be sure to post photos and videos of your products, videos from happy customers, and pictures of you in action. It “opens the doors” of your business and gives your audience a look inside to learn more about you and how your business operates. Always add photos to your posts whenever possible

3.Connect:

Get to know your fans and understand what types of content they connect with most. Chances are the same content that performs well on your blog will do well on Facebook if you create clever headlines and promote it the right way. If you see posts that are receiving a large number of Likes, Shares, or Comments consider investing in promoting this content to further market it. Not everything you post will be well received, however of those posts that perform well, take note and invest to further the reach of this content. Be sure to get involved in the conversation if your audience is commenting on a post or asking questions. Be genuine and work to connect with your audience.

4. Content is king.

It could be any content that talks about your products, services, or general business updates.

Following the “Rule of Thirds” will help you maintain a balance by making sure that ⅓ of your content is promoting yourself and your business, ⅓ of your content is engaging and builds relationships with your audience, and ⅓ of your content is amplification of outside resources and information.

Amplify content from other relevant blogs or websites to show that you stay updated on industry trends and to avoid looking like you only post content from your own blog. It’s a nice break for your audience and it will help them discover other useful resources and informational sites.



HOW TO GET FRIEND REQUEST OF YOUR CHOICE


Facebook’s friends suggestions are part of one of the most successful online marketing programs in history.
Facebook’s intelligent data crawler, always watching, will suggest a person who has been looking at your profile as a friend.
Same way If you look at his profile and activity, Facebook is likely to suggest him as a friend.
When you watch a Facebook profile, Facebook takes a data snapshot.Facebook will pick up on this interest and suggest him or her to you as a friend.
So start visiting your friend of interest. Facebook will do the rest.



A simple way for Facebook to check the quality and relevancy of the posts is to see how many likes, comments, shares and clicks the post gets, and how fast it gets.

If it instantly gets a lot of likes and other activity, then Facebook’s algorithm ‘knows’ that you have posted an interesting update and it will show the post to more people.

 Try to get people back into your digital properties and use Facebook and other social media channels to build your brand. Do not build something on top of Facebook. try not to depend on Facebook too much for reaching your audience and followers. Because you are building your home on someone else’s land.


it is important to build an email list. When people sign up on your website by giving away their email ID, they become your users and you have explicit permission to contact them; and no one can restrict your reach when you are sending emails.

Asma's Startup Adventure


Asma Khan, Most Viewed Writer, Advisor
CEO of Next BIG Startup


I had absolutely no money for the business. I asked myself how will I get a domain registered? How will I buy hosting? How will I form a company? How will I get an office?

I was amazed to recognize that he is the same person who was referred to my by few members on Quora to my question about the consultant / guide. 

Finally, we started working on my startup. I called him almost every other day and kept in touch through Facebook chat, Whatsapp and Skype. He has helped me in designing the IT architecture, marketing strategy, revenue model and even provided guidance for minor tasks like what should be the logo, what should be the design of the flyer, how to collect data, how to design UI among many other things.

I have just returned Rs. 1 Lakh to Shishir for his loan, along with interest. Now, I am independent and I can call myself as a successful entrepreneur. I am the founder and CEO of my startup.

I would encourage you to look up the contacts of Shishir Gupta, here is his websitehttp://www.startuplanes.com (http://www.startuplanes.com/)