20 Expert Tips for Better Facebook Marketing

20 Expert Tips for Better Facebook Marketing

http://blog.hubspot.com/blog/tabid/6307/bid/19851/20-Expert-Tips-for-Better-Facebook-Marketing.aspx

Posted by Pamela Seiple

Wed, Jul 13, 2011 @ 03:45 PM

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If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer! And if you haven't created a Page yet, what on earth are you waiting for?

But creating your business Page is only the first step. Nurturing a Facebook presence that actually provides business benefits takes some work. That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level.

We couldn't have said it better ourselves!

1. Ask Questions

"It's not enough to be broadcasting promotional messages — brands should make an effort at engaging with their audiences. Asking questions is a great way to kick off that two-way dialogue." - Erica Swallow, Mashable

2. Don't Over-Automate

"Don't automatically feed your blog posts or your Twitter updates into your Page. Often, automated content doesn't make it into users' News Feeds." - Ekaterina Walter, social media strategist, Intel

3. Don't Make it All About You

"As a rough rule of thumb, post four status updates on items about outside news items or discoveries for every post promoting a product. And when you do mention a product or service, try to do so in a helpful way." - JD Lasica, Socialmedia.biz

4. Leverage Testimonials & Feedback

"Use Facebook to engage directly with your customers and make them part of your marketing efforts... Ask customers to share their successes on your wall and get feedback on new product features." - Leyl Master Black, managing director, Sparkpr

5. Be Human and Personable

"The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak." - Karlie Justus, Social Media B2B

6. Offer Variety

"Mix it up a little between videos, photos, questions, information, etc. Don't have your own videos? YouTube is a treasure trove of 'em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic

7. Be Active

"Don't take it for granted that you have a page available. No matter how great you've made it, if you aren't active, it defeats the whole purpose of having one." - Orli Yakuel, TechCrunch

8. Post Engaging, Thought-Provoking Content

"Unless they're interesting enough to draw comments, simple status updates aren't going to move you into Top News feeds. Publish content that naturally encourages click-throughs or creates discussion." Jim Lodico, Social Media Examiner

9. Make Requests

"Want your fans to express their views on a topic? Ask them. Want your fans to share their favorite content with you? Ask them. Want your fans to share your content? Ask them. You get the point." - Ekaterina Walter, social media strategist, Intel

10. Address Negativity With Tact

"Should there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. In most cases, transparency and listening go a long way in stemming off negative feedback." - Dave Folkens, TopRank Online Marketing Blog

11. Keep it Fresh

"Update your group or fan page on a regular basis with helpful information and answers to questions." - Debbie Hemley, Social Media Examiner

12. Be Consistent

"Nothing makes for a bad Facebook Group or Page than stagnant content. Like a corporate blog or dynamic website, you need to engage people regularly. Even if it's just posting a new message board topic each week, do something on a regular basis (the more frequent the better) to elicit a response from folks." - Jason Falls, Social Media Explorer

13. But Don't Go Overboard

"One or two strong Facebook updates per day is better than a half dozen scattershot updates that fly by and don't have the staying power to attract people's feedback." - JD Lasica, Socialmedia.biz

14. Encourage Action

"Don't be afraid to ask users to share objects or click on the Like button—especially if you're new to Facebook. It can take a little while for a Facebook page to gain momentum. Anything you can do to help it along will only speed the process." Jim Lodico, Social Media Examiner

15. Promote Your Page Offline

"If your business is run from physical premises, put a placard on the front desk letting your customers know you're on Facebook." - Mari Smith, Social Media Examiner

16. Offer Contests and Giveaways

"Contests and giveaways should not require much effort on the part of your fans but should offer something real and valuable to them." - Candis Hidalgo, content and social media marketing director, FaceItPages.com

17. Provide Incentives & Motivation

"If you want to get people to Like your Facebook page, and become more familiar with your products and services, a strong incentive can help achieve this." - Graham Charlton, Econsultancy

18. Think Strategically About Timing

"Because you have just a short window of opportunity to gain traction with a Share (time decay factor), think carefully when planning frequency and content, and timing. Consider time zones – if you always post at the same time of day, Fans across the pond may never see your updates. Spread the love!" - Linda Bustos, GetElastic

19. Understand How Facebook Works

"Write for the newsfeed, not for your wall...Though some people will be led straight to your wall through a link or ad for example, your existing fans are going to see your update in their newsfeed...Remember that saying something like 'check out our tab on the side' is completely out of context for people seeing this update in their newsfeed." - Lauren Fisher, The Next Web

20. Analyze Engagement

"Monitor which posts attract the most Likes and comments (eyeball), and use Insights – Facebook's own analytics tool – for data. (Integrating your Facebook Page provides much better data)." - Linda Bustos, GetElastic

What other expert tips would you add? What tips from your own experience can you share?

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/19851/20-Expert-Tips-for-Better-Facebook-Marketing.aspx#ixzz1Z1jEnvVd

Your personal space is your personal space. Respect it.NEVER SHARE PERSONAL THINGS ON FACEBOOK or twitter

"Much like the media, social networking sites reach everybody.Most status updates and pictures are to show how witty you are, a perception that is you.ITS A SUPERFICIAL WORLD.Your personal space is your personal space. Respect it.NEVER SHARE PERSONAL THINGS ON FACEBOOK. A rule of thumb is to announce in FACEBOOK only the positive - a new job, a celebration or new degree. Steer clear of washing dirty linen in public. Do not talk about your bad day at work , about your boss , client or your unpleasant marriage. Remember: 500 friends of friends do not need to know.

Your personal space is your personal space. Respect it.NEVER SHARE PERSONAL THINGS ON FACEBOOK. A rule of thumb is to announce in FACEBOOK only the positive - a new job, a celebration or new degree. Steer clear of washing dirty linen in public. Do not talk about your bad day at work , about your boss , client or your unpleasant marriage. Remember: 500 friends of friends do not need to know.

1. ADD GIRLS YOU THINK ARE CUTE

Spend a couple of hours per week, adding 5 to 10 girls you think are cute or really hot as a friend. Write an intriguing opening line in the “add message” box that pops up.

If you can’t think of anything funny or intriguing to say, just forget the message and add her as a friend anyway. Make sure your photos are up to date – Keep them fresh, like within the last couple of months .No nude girl photos in your album.

2. GET FAMILIAR WITH HER PAGE

Spend 15 minutes skimming through her about page, interests, past wall posts in her timeline and photos. Just get a good understanding of who she is, what she’s about and how she interacts with her friends.This will give you a better overview of her.

3. COMMENT ON NEW PHOTOS, VIDEOS AND STATUS UPDATES

When she posts a new photo, video or status update that you like, comment on it with a funny or positive message. Keep doing this for about 3 weeks, so she becomes familiar with you. Always post a funny comment or don’t post anything at all. Women like funny guys but if you’re always trying to be funny, it can wear thin pretty quickly. So use the funny lines every so often

4. SEND THE FIRST MESSAGE

After you’ve posted a few comments and liked her status updates, photos, videos etc, go ahead and message her to get the ball rolling.

Keep it brief, ask her opinion on something, so that she will likely respond. Women just can’t resist offering advice, it’s like breathing for them.If she responds to every message, it means she like you… so keep it up. Each message should be short and sweet, but you should be trying to connect with her. Try to really understand what she lives for, how she feels, and who she really is. Go with that goal and your conversations will be more interesting and connected.

healthy foods that fight cholesterol and wil keep your heart healthy

Take to healthy foods that fight cholesterol and wil keep your heart healthy. 

1. AVOID RED MEAT.

2. Eat TWO RAW GARLIC CLOVES  every night .

3.Ayurvedic medicines like  ashwagandha and arjun are the best.

4.Eat lots of whole fruit ( not juices )

5.Handful of nuts ( Almond )

6.Restrict sugar

7.Lots of Water

THE DAILY MANTRA : ONE BOWL OF OATS EVERYDAY

Oats: 
Dietary fibre plays an important role in maintaining our health and protecting us against many diseases like diabetes, heart disease. Oats, oat bran, and oatmeal contain a specific type of fibre known as beta-glucan. It is a soluble fibre that helps in decreasing LDL (bad cholesterol). One of the special things about the way oats work unlike other fibres is that it lowers only bad cholesterol while levels of good cholesterol (HDL) remain unchanged. This means an even better ratio between total cholesterol and HDL, ensuring increased protection against heart disease. Oatmeal is the only wholegrain food recognised by the FDA to lower cholesterol and the risk of heart disease, thereby allows its claim as a heart protective ingredient in food labels. Studies also show that in individuals with high cholesterol (above 220 mg/dl), consuming just 3 grams of soluble oat fibre per day (an amount found in a bowl of oatmeal) typically lowers total cholesterol.

OTHER THINGS YOU MAY CONSIDER : 

Soyabean: 
Soy protein protects against various heart diseases and hypercholesterolemia as it decreases LDL (bad cholesterol) significantly, increases HDL (good cholesterol) and prevents oxidation of bad cholesterol to prevent oxidation in blood vessels. 

Green tea: 
Several studies have suggested that drinking either green or black tea may lower blood cholesterol concentration, blood pressure and inhibit clotting of blood, providing some protection against cardiovascular disease. While green tea benefits arise from catechins, black tea benefits arise from theaflavins, both of which inhibit oxidation of bad cholesterol LDL. Tea contains significant amounts of folic acid. Folic acid helps reduce the risk of heart disease and cancer. A person could obtain up to 25 per cent of RDA for folic acid by drinking five cups a day. 

Barley ('jau'): 
Several scientific researches have found that barley has some unique health-promoting effects, particularly for the heart. Its cholesterol fighting effects seem to be even more promising than oats. Studies suggest that barley can lower cholesterol levels as much as 15 per cent in individuals with elevated cholesterol levels. 
Like oats, barley too is a good source of "beta glucan", a water soluble form of fibre, which seems to retard fat and cholesterol absorption by the intestine. The fibre tends to bind bile salts, thus increasing cholesterol removal from the body, and fat soluble substances, tocotrienols (vitamin E) appear to suppress cholesterol synthesis by the liver. 

Psyllium husk: (ISABGUL)
The good old 'Isabgol' is high in insoluble fiber (hemi-cellulose) and soluble fibre. Psyllium has also been known to exhibit cardio-protective role as it helps in lowering blood cholesterol, especially the undesirable fraction of serum cholesterol, lowdensity lipoprotein (LDL), triglycerides, apo-lipoprotein B and reducing inflammation. Cholesterol lowering properties of psyllium can be attributed to its high fibre content and presence of beta-sitosterol (a phyto-chemical). 

SOURCE: http://timesofindia.indiatimes.com/life-style/health-fitness/diet/Foods-that-fight-cholesterol/articleshow/6629471.cms