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Thursday, November 17, 2016

HOW TO DO DIGITAL MARKETING FOR YOUR NEW BUSINESS

HOW TO DO DIGITAL MARKETING FOR YOUR NEW BUSINESS
Digital marketing is any form of marketing products or services that involves electronic devices.
The 2 main groups of digital marketing are online and offline.
Offline marketing (Without using internet)
1.  Enhanced offline marketing
1.  Electronic billboards
2.  Digital product demos
3.  Digital product samples
2.  Radio marketing
1.  Radio commercials
2.  Show sponsoring
3.  TV marketing
1.  TV commercials
2.  Tele-shopping
3.  Super Bowl commercials
4.  Phone marketing
1.  Cold calling
2.  Text message marketing (giveaways, coupons, loyalty programs)

radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.

Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).
Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: 

phone marketing, tele marketing..

Smartphones are killing it.
Now, over 80% of internet users own a smartphone and, in 2014, we crossed the tipping point where more people are accessing the internet from their phone than via a desktop PC or laptop.

What works better is marketing via texting, an “app” that is also available on each and every single phone out there.
Online or offline, a text message is almost a guaranteed read.
Since 98% of all text messages are opened, and 90% of them within 3 minutes of arrival, text messages are also a great opportunity

Online marketing (Using internet)
Online marketing is any effort to spread the word about your company that uses the internet to reach people.

1.  Search engine optimization (SEO)
2.  Search engine marketing (SEM)
3.  Content marketing, all about providing timely and relevant value to your audience by blogging.
4.  Social Media Marketing (SMM) Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, Youtube, Periscope, LinkedIn, Meerkat, Blab, Reddit, StumbleUpon…
5.  Pay-per-click advertising (PPC)
6.  Affiliate marketing
7.Email marketing, the single greatest asset in his business is his email list through which Directly communicating with your audience and customers.
It trumps lots of social media platforms, when it comes to engagement and it’s a great way of selling products and services.

I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.

CONCLUSION::

1.Make a SQUEEZE PAGE WITH PHOTOS AND VIDEOS
2. Use SMS, Whatsapp and email to spread the SQUEEZE PAGE.
3.Use Facebook primarily and other social media to spread knowledge about your squeeze page.

A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address
Ever wondered what the difference is between a landing page and a squeeze page? They are (technically) two (2) different things.
True, any page a visitor ‘lands’ on is a landing page, but in this particular example, we are going to treat them as two separate things.
A Landing Page
A landing page is any page that is an entry point into your website.
 any page a visitor first gets to your site on is a landing page.

So What Is A ‘Squeeze’ Page?

A squeeze page can also be a landing page — if that is the first page a visitor ends up on. I guess (better put) all squeeze pages could be landing pages, but not all landing pages are squeeze pages.
A squeeze page is a page that is designed to ‘squeeze’ information from a visitor. In essence… it protects content from being accessed UNTIL that visitor give you what you want.
A page that offers a free video or free report — but only if you fill out a form or do something first (like Tweet, for instance) — is a squeeze page.
A page that has the beginnings of sales pitch and then stops short of delivering all the information you need, that is… until you give your email address (or some other piece of information) is another example of a squeeze page.
Once you have prospects’ email addresses, you can build a relationship with them through your email marketing, leading to the ultimate goal of a sale.



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