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Wednesday, September 28, 2016

How to promote your small business through facebook page



How to promote your small business through facebook page

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for small to medium sized businesses to promote their products to captive targeted consumers. See mine at www.facebook.com/envoprojects.

I LEARNED THE FOLLOWING FOUR TRICKS FROM EXPERTS:

1. I am posting content on a consistent basis to keep my audience engaged. I am posting 2-3 times a day to stay in front of my audience. I always include a link in the message from my blog www.saleemindia.blogspot.com.

2. Be sure to post photos and videos of your products, videos from happy customers, and pictures of you in action. It “opens the doors” of your business and gives your audience a look inside to learn more about you and how your business operates. Always add photos to your posts whenever possible

3.Connect:

Get to know your fans and understand what types of content they connect with most. Chances are the same content that performs well on your blog will do well on Facebook if you create clever headlines and promote it the right way. If you see posts that are receiving a large number of Likes, Shares, or Comments consider investing in promoting this content to further market it. Not everything you post will be well received, however of those posts that perform well, take note and invest to further the reach of this content. Be sure to get involved in the conversation if your audience is commenting on a post or asking questions. Be genuine and work to connect with your audience.

4. Content is king.

It could be any content that talks about your products, services, or general business updates.

Following the “Rule of Thirds” will help you maintain a balance by making sure that ⅓ of your content is promoting yourself and your business, ⅓ of your content is engaging and builds relationships with your audience, and ⅓ of your content is amplification of outside resources and information.

Amplify content from other relevant blogs or websites to show that you stay updated on industry trends and to avoid looking like you only post content from your own blog. It’s a nice break for your audience and it will help them discover other useful resources and informational sites.



HOW TO GET FRIEND REQUEST OF YOUR CHOICE


Facebook’s friends suggestions are part of one of the most successful online marketing programs in history.
Facebook’s intelligent data crawler, always watching, will suggest a person who has been looking at your profile as a friend.
Same way If you look at his profile and activity, Facebook is likely to suggest him as a friend.
When you watch a Facebook profile, Facebook takes a data snapshot.Facebook will pick up on this interest and suggest him or her to you as a friend.
So start visiting your friend of interest. Facebook will do the rest.



A simple way for Facebook to check the quality and relevancy of the posts is to see how many likes, comments, shares and clicks the post gets, and how fast it gets.

If it instantly gets a lot of likes and other activity, then Facebook’s algorithm ‘knows’ that you have posted an interesting update and it will show the post to more people.

 Try to get people back into your digital properties and use Facebook and other social media channels to build your brand. Do not build something on top of Facebook. try not to depend on Facebook too much for reaching your audience and followers. Because you are building your home on someone else’s land.


it is important to build an email list. When people sign up on your website by giving away their email ID, they become your users and you have explicit permission to contact them; and no one can restrict your reach when you are sending emails.

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