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Tuesday, July 31, 2007

E- Mail Marketing

Targeted e-mail marketing

Targeted email marketing works. Truly targeted email means getting our email to recipients that HAVE approved of it. Not only do we get better results, we won't have to worry about ISP cancellation and more importantly, the reputation of our business. Here are the best targeted email marketing methods that have been used by marketers. They really work. They have been listed from most expensive to least expensive.
1. "Opt In" email list rental.
2. Ezine advertising.
3. Ezine publishing.
4. Email Discussion group participation.

Here are details on how we can utilize each

"Opt In" email list rental

Did you know that marketers can actually rent email lists of people who have approved email about certain topics? (Just about any topic imaginable!)

This method is not the cheapest form of targeted email marketing, but it works! On average, the expense will be about ten to fifteen Rupees per address. The companies that rent the addresses even do the mailing. One just sit has to sit back and wait for the orders!

Ezine advertising

Many marketers are big fans of ezine advertising and regularly utilize this low budget technique. Quite simply, email advertising works!

Take a look at the advertising section of your favorite email ezine. The reason there are so many ads there is because the advertisers get results. Not only do these ezines reach the target audience, they reach them by the thousands. Of all the online marketing methods available, ezine advertising could be the most effective.

Many larger companies are just starting to realize this and are entering into this exciting new advertising medium. Compared with the high costs of web site banner advertising, ezine advertising is a real bargain.

Ezine Publishing

One step better than "advertising" in ezines, is actually publishing your own. It is much easier than one might imagine it to be.

The customers and prospects can constantly be "in touch" with the advertiser and the advertiser can keep the customers abreast of new products and services that are available through the ezine. Advertisers can also generate income offering classified or sponsorship advertising on the ezine.

Unlike traditional newsletters, there are no printing or postage costs. Since the advertisers own cost is zero, theh ezine can be offered for free subscriptions, thus insuring a steady flow of new prospects.

Advertisers can manage and deliver their own ezines. With a good mail programs, all the work becomes becomes, and these programmes are also available for free . One needs to pay only for list Management.

Email discussion group participation.

An email discussion group is delivered via email like an email newsletter. But a discussion list is different in one major way - it allows an individual to voice his own opinions, usually through a moderator.

Discussion lists also allow recipients to seek help from others with similar interests. What's more, marketers can assist people in need of their service while the sig file (the footer that is included at the end of every email message sent) invites readers to the site. Discussion group marketing works because the posts are delivered directly "TO" a targeted audience. Like all the other forms of email marketing, discussion lists are a perfect example of push marketing at it's finest!

Now that you are armed with the facts about low-cost email marketing, go out and start your email marketing campaign today!

1 comment:

amanda said...

Yes, I agree with you that email marketing can really boost your sales. There is a very convenient, totally web-based email marketing software, Spread.CHEAP & CHEERFUL!
here's the link :http://respread.com